Posted by
Nick Ford on Fri, May 10, 2013 @ 10:50 AM
Sign up today for a free NFC tags starter kit!
Our team here at Tappinn is working diligently to deliver new products that will position you as a forerunner in the mobile marketing world with your customers. NFC is an emerging technology for consumers to engage with mobile, because of the ease it promotes. We all know that everyone is very excited about this, so we are going to be giving a complimentary NFC tags starter kit to all new White Label signups, to start exploring the possibilities of NFC.
"The NFC market is poised to grow to more than a $10 billion dollar industry by 2016 according to research from Markets and Markets."
The free NFC tags starter kit will include each of the following:
- (5)-NTAG 203 Tags; Generic Printed Tags, 168 bytes, NDEF Format
- (5)-MIFARE Classic Tags; Generic Printed Tags, 1k, NDEF Format
- (5)-MIFARE Classic Tags; Blank Round Tags, 1k, NDEF Format
- (5)-MIFARE Classic Tags; Blank Square Tags, 1k, NDEF Format
- (2)-NTAG 203 PVC, NFC Business Cards, NDEF Format
This starter kit will help your business to visualize the possibilities that NFC tags possess. We anticipate that NFC tags will become an important asset to the mobile marketing product that you deliver to the clients.
On top of providing multiple gateways that promote transactions with customers and a mobile website builder, the White Label Mobile Marketing Platform allows you to view real-time analytics and export data reports to help guide your mobile marketing endeavors. Sign-up today and confidently grow your business here at Tappinn with your own branded platform and get a free NFC tags starter kit.
If you have any questions about your account or, signing up for a White Label account please call Danielle or Peter at 1-877-360-8277.
Posted by
Nick Ford on Wed, May 08, 2013 @ 12:14 PM
Ever wanted customers to access your Wi-Fi, but needed to protect it with a password, so they were unable to connect without knowing it? Well, this most likely has happened to your business, whether you know it or not, but now there is a new way to get around this dilemma.
The answer comes in the form of a tag sticker enabled with NFC (Near Field Communications) capabilities. If you aren’t too familiar with NFC, it is basically a radio frequency communication between compatible mobile devices or a tag containing a small microchip inside that can store information. For this instance it’s an NFC enabled phone and a sticker embedded with NFC technology. Your Wi-Fi information can be encoded on the sticker, so whenever a NFC enabled phone touches the tag that data will automatically connect the device. If you program the NFC tag sticker with your Wi-Fi information, anytime someone reads it with their phone they will be instantly connected into your network, without having to type a password.
Wi-Fi is only one form of data that can be written onto these NFC tag stickers. Actions that can be programmed into an NFC tag sticker include launching an app or website, playing a video and even checking in on social networks.
Since this is only one of the many awesome features that you can use with NFC tag stickers. Over the next few months we will explore more cool stuff that marketers can do with NFC to enhance their business.
Posted by
Nick Ford on Mon, May 06, 2013 @ 07:53 AM
White Label Mobile Marketing For All
2013 has already been an exciting year for the crew at Tappinn. After recruiting a motivated new team of developers, led by the brilliant Jason G., we are finally in position to take the amazing feedback from our members and turn it into effective new features that will produce greater mobile marketing results.
The first order of business this year was to release a new version of Tappinn that included a complete white label mobile marketing platform for our re-selling partners. Not only that, we wanted to launch a new design that our members would be proud to put their name on. So, after months of hard work, the dream has become reality, and we have taken the first steps on a path to mobile marketing dominance.
This is only the beginning. On top of the current mobile website builder with QR code manager, interactive SMS tools and NFC tagging, there are plans in the works for loyalty based coupons, surveys, CRM analytics, menu drop downs, designer QR codes, image recognition, custom bookmark icons, mobile ad placement and much more.
None of this would be possible without our current members who have stuck with us. As a special thanks, we are upgrading everyone without charge. Danelle K. and Peter R. will be working hard this week to set up white labels for the current re-selling subscribers. We will be contacting you when everything is up a running with your new account. Until then, please login and check out the new design! Thank you all for your patience and stay tuned, you ain't seen nothin' yet!
If you have any questions about your account please call Danielle or Peter at 1-877-360-8277
Posted by
Nick Ford on Wed, Feb 27, 2013 @ 10:36 AM
Counter Display for NFC Smart Posters
Signage displays for NFC smart posters can enhance NFC mobile marketing opportunities inside the retail environment. Counter tops and tables provide a unique opportunity in a retail store to engage mobile shoppers with NFC signage.
With this in mind, Tappinn has developed counter mats for NFC smart posters to be used for point-of-purchase mobile marketing. Teamed with Tappinn’s NFC tag stickers, the interchangeable NFC counter mats are available in two sizes. They not only promote mobile engagement, but also protect the NFC tags from damage. A magnetic frame keeps the NFC smart poster in place and the rubber base on the back of the counter mat offers a non-slip performance, securing the sign on its intended surface. NFC counter signage coming to a store near you.
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Posted by
Nick Ford on Mon, Feb 25, 2013 @ 09:54 AM
Tappinn had the oppurtunity to produce and encode NFC tags stickers for Visa at Mobile World Congress 2013. There were 22 separate designs that were printed with a unique qr code and NFC tag sticker for individual tracking. The stickers promote a different PDF download with each design. It was important to track enagements between a QR code scans or NFC taps.
We are just excited to see QR codes and NFC tags used together at Mobile World Congress. Hopefully Visa gets great results they were looking for. One thing is for sure, these NFC tag stickers look great!
Mobile World Congress takes place in Barcelona, Spain from February 25th-28th. It is the world’s largest trade show for the mobile industry. The conference attracts chief executives representing mobile operators, device manufactures, and service providers from across the world.
Tappinn produces a variety of NFC signage applications for NFC marketing including NFC tag stickers, NFC counter mats, smart posters and window clings.
For more info about our NFC products, give us a call at 877.360.8277
Posted by
Nick Ford on Fri, Jan 04, 2013 @ 09:00 AM
New Tutorial Videos on Tappinn
There are a bunch of new tutorial videos available inside the mobile website builder. We think these short videos will be a big help for those who are less experienced on Tappinn. As we continue to post new tutorial videos, they will be added to the main video page and also included in the tool tips for each page element. Please let us know if you have any questions or feedback about the video tutorials for the different page building features on Tappinn.
Posted by
Nick Ford on Thu, Dec 20, 2012 @ 01:34 PM
Free Webinar: Mobile Coupons on Tappinn
Tappinn will be hosting a webinar about mobile couponing on January 10th, 2013. The webinar will focus on how to create, deliver, and track mobile coupons using the Tappinn platform.
In this webinar you will learn:
- Our thought behind the development of the coupon generator
- How it can be used to grow your business
- Expectations for future use of mobile coupons
- Different types of coupon offers and ideas on how to use them
- How to create a mobile coupon on Tappinn
- The experience your customers will see after claiming a coupon
- Different ways to track the effectiveness of your coupons on Tappinn
Mobile coupons are great new way to capture data from customers and drive them to locations where they can make purchases. The Tappinn mobile coupon generator is intended to help make the process seamless for you and your customers.
Posted by
Nick Ford on Wed, Dec 12, 2012 @ 07:37 AM
TracFone Launches Mobile Websites with QR Codes and SMS on Tappinn
Tracfone is America’s #1 prepaid wireless mobile provider with over 19 million subscribers, that’s more than any other prepaid service. Teamed with Tappinn, TracFone affiliated brands have launched a multi-facet mobile capmaign intended to inform customers about their unique services. The mobile websites for the different products were all designed and developed using the mobile website builder inside Tappinn.com.
Straight Talk is a service provided by Tracfone offered exclusively at Walmart. Customers inside the store can interact with Straight Talk packaging with their mobile device to learn more about the service or apply for a coupon offer.
TracFone is seeing big results from the campaign so far, already totaling over than 1 million unique mobile visits to date!
The strategy involved integrating targeted mobile web content into TracFone’s existing product packaging and print advertising using several gateways. By doing this, each product package is connected with a specific mobile website highlighting the features and coupon offers for that product, helping customers use the mobile web as an immediate resource to learn more about Tracfone products.
Unique QR codes and SMS keywords were printed on the packaging, and a mobile re-direct was applied leading to specific mobile content and coupon offers for the product inside. These separate gateways allow customers to interact on their mobile device for more information about TracFone products. This also lets TracFone separate analytics for QR codes and SMS keywords using the Tappinn analytics suite
This is an on-going campaing and there will be new developments to report shortly!
Posted by
Nick Ford on Tue, Dec 04, 2012 @ 07:12 AM
NEW! Mobile Coupon Generator to Create and Track Mobile Coupons
Tappinn has just released a mobile coupon generator that is available inside the mobile website builder. Members can use the new couponing tool to create exclusive mobile offers that can be delivered to customers through QR codes, SMS, NFC tags, mobile websites, mobile banner ads, and more.
How it works: When a customer accesses a mobile coupon created on Tappinn, they must first fill out the form information on the mobile landing page to claim the coupon. Once the form is completed and the coupon is claimed, a personalized coupon redemption page link is instantly delivered back through SMS and email specifically for the user who claimed the coupon.
The personalized redemption page consists of the customer’s name and email, coupon details, coupon expiration date, and authorized nearby redemption locations.
To complete the coupon transaction, the user must present their personalized redeem page to a business associate at an authorized location, and tap the redeem button on the page. Each coupon can only be redeemed once per customer and when the offer has been redeemed it will no longer be valid.
Businesses using mobile coupons can track and capture valuable data from customers. They can track claimed coupons versus redeemed coupons, conversion rates, location where the coupon was redeemed, and export everything into a CSV or excel file.
Mobile couponing will dominate retail marketing attention over the next few years. For good reason, as mobile coupons show redemption rates 10 times higher than traditional coupons. Also, a November report by Juniper Research projected that more than 500 million consumers will use mobile coupons in 2013, a 30% increase from 2012.
Teamed with the right print advertising, these personalized mobile coupons have the potential to drive foot traffic to brick and mortar retail locations like never before.
Join Tappinn.com to create simple landing pages with mobile coupons that can be tracked.
Posted by
Nick Ford on Thu, Nov 08, 2012 @ 02:31 PM
Samsung TecTile is app that lets you read and write TecTile NFC tags. The Samsung TecTiles themselves are NFC stickers that can be programmed to change setting on your Samsung phone, lauch applications, check-in to places, update social status, or even send text messages automatically. Once you've created a TechTile using the app, place the TechTile sticker in a suitable place, and tap your your phone to the NFC sticker to perform the action that was stored in the TecTile.
These Samsung TecTile programmable NFC stickers hope to poualrize near field communications for mobile devices.
Back view of Samsung TecTile NFC Sticker
Below is a graphic by Samsung that illustrates the different uses for NFC TecTile stickers. Samsung currently boasts the most NFC enabled devices on the market, including the Galxay S II and III, and the Galaxy Nexus.
