How Printing Companies Are Building Mobile Websites For Customers

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Printers Can Offer QR Codes the Right Way!

Printing companies can score big with customers by offering simple mobile websites and landing pages for QR code and NFC campaigns. Most QR codes are being used poorly, often resolving to non-mobile irrelevant web content. Printers are in perfect position to change this because they facilitate production and are visual experts.

There is an outstanding opportunity for printing businesses to deliver a new product beyond QR codes by offering mobile websites that speak to consumers through print. This is important to the printing industry because it transcends the communication message of many print products by capturing mobile audiences with engaging web content. Moving forward, graphic design and printed media must translate digital value to mobile consumers or it will be deemed ineffective by most.

Print is Mobile

Printed promotional materials should be used as a prompt for mobile user participation. QR codes are aesthetically perfect to introduce this concept. It is a fresh way to think about a traditionally static media--as a vehicle for mobile marketing. Since the invention of the internet, we have heard that printed media is dying. This may be true if it doesn’t adapt to the mobile web and integrate it into products.

Most printing communicates subliminally to consumers in the physical world. The new intention of print should be to engage these consumers to take action on their Smartphone through the mobile web.  This is a powerful transition that printers should recognize and embrace.

10 Printing Products That Integrate Custom Mobile Websites

-Packaging

-Business cards

-Direct mail pieces

-Brochures and flyers

-Duratrans

-Posters

-Vinyl Banners

-Window clings

-Stickers

-Shopping bags

Mobile Websites Built For QR Codes and Printing

Mobile websites and landing pages should correlate seamlessly with the printed material and QR codes they connect to. With mobile marketing, value is important and context is king. Mobile landing pages should encourage simple transactions that are relevant to time starved mobile users. Make sure that mobile offers match the environment of the printed material and intended communication. Relevant location based mobile websites will have lasting effect with consumers that engage with it.

Printing companies don’t need to be sophisticated web developers to deliver this valuable service to customers. Mobile websites and landing pages built by printers for QR codes are different than standard websites. Simplicity wins in mobile marketing which is why printers can compete for this new division of web content.

We’ve discussed how to make money with QR codes. Mobile websites, landing pages, QR analytics, strategy and implantation are all important. Printing companies are poised to take on a new identity with customers as the line between digital and physical continues to blur.